It wont just make Mark Zuckerberg the 11th. richest person in the world (assuming the 100billion evaluation is close enough to the truth) – it will also change Facebook and therefore for many people there complete Web experience.
Why will it change Facebook? Because suddenly we will see a public company that will have to answer to their shareholders and therefore – like any public company –will have to monetize as much as possible (after all – that is why people invest in it).
So even though Mark Zuckerberg holds 25% of Facebook he will slowly be pushed out of the leadership of the company and more profit driven people will take over. Instead of slowly evolving the product over time we will see Quarter results driven rollout of new functionality and new ways of making money. Facebook will be everywhere and more and more will become the backbone of the Web – until people are fed up by too much of blatant capitalism in their face and leave for something newer, cooler and less infringing on their lives.
So just a normal product cycle that Facebook evaded so far because they are not a public company – but after all, now its time to turn a profit.
“A million Dollars isn’t cool. You know what’s cool? A billion Dollars.”